gnet has served as strategic and creative collaborators with Bungie as they navigated the move from developer to self-publisher and transitioned their Destiny franchise from console blockbuster to always-on live-service.
As a live-service game, Destiny is an ever-evolving product that must balance reaching for new players, while continually inviting its existing player base deeper into an endlessly immersive experience.
This demands blending a wide range of tactics that can, on one hand, accessibly position the game as a mass-market blockbuster, and on the other hand, maintain an ongoing and authentic engagement with its vocal core community. The need to speak to this divergent span of audience requires a variety of different messaging across a variety of different channels, but all done in a way that fits together in a cohesive and harmonious way.
Consequently, our creative output ranges from epic, broadly-reaching announce and launch trailers, to information-packed seasonal and quest-based teasers that retain players and prevent them from churning out, to deep character- and universe-building content for new and core players alike, and even precision-targeted, fan-service videos that are only decipherable and meaningful to the hardcore Guardian community.